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If you mostly only shop at big-brand name grocery stores, try experimenting with grocery outlets or discount stores, where you can often find liquidation items on premium brands or lower-cost grocery options. I found a “Grocery Outlet” store that had French “Boursin” cheese on sale at incredible prices (For $1.99 vs $3.99-$4.99 at other stores), as well as frozen veggies at a price you couldn’t beat. I only buy a few items at this store, but it helps save us a lot of money.